We all have that pair of jeans or ‘go to’ denim piece in our wardrobe, and according to research from COTTON USA, 9.6 million Brits wear jeans daily and the country’s wardrobes are bursting with more than 321 million pairs.
With Brits seemingly favouring denim to wear anywhere from work to going out for dinner, no wonder we always reach for jeans to resolve our wardrobe worries! To celebrate the UK’s ongoing love affair with jeans, we’ve teamed up with COTTON USA to offer one lucky reader a pair of their choice as featured in the short video below, which pays homage to fashion’s iconic denim styles.
COTTON USA is the global brand of U.S. cotton; spun, woven and worn by people who care around the world, and is the benchmark for quality.
View the video here: https://www.youtube.com/watch?v=ntE212o9Ocs